Remember John Ansell? Yes, the man who designed the 2005 National Party billboards. Well, after a falling out with National (and then with ACT), Ansell has become a blogger.
He has an interesting theory that National’s 2008 billboards are deliberately bland.
Far better instead to be inoffensive and keep all sensible policies invisible. It’s called sleepwalking to victory, and the Nats are rather good at it.
Did I read that right John: “…keep all sensible policies invisible” !!!
Now, Ansell is no ordinary blogger – he has worked closely with senior National Party MPs and strategists, he knows how the National Party works. He’s an inside man, and here he is, confirming the secret agenda many of us suspected from the Bill English do what it takes tape and the earlier recordings of English (sell Kiwibank, “eventually”) and Lockwood Smith (do things in government “that may not be policy right now”).
Incidentally, Ansell has nothing but praise for the Green billboards:
Six words. Bang. That’s impact.
As I once told Dr Brian Edwards on radio in defence of the Iwi/Kiwi billboard, a billboard is not an essay.
Your market is hurtling towards your medium at 100k. (Or 180k in some cases, Brian.) You’ve got about three seconds to woo them and win them.
And the Greens do that. They stand for something. Loudly and proudly. Their ads are big and bold and brave.
But he is far from complimentary about some of National’s efforts:
You see, I don’t know about you, but to me these signs, when arranged so neatly in rows, do not look like pluses.
They look like crosses.
A field of uniform white crosses arranged neatly in rows does not equal something positive in my experience. It equals only one thing.