SkyCity’s problem gambler creation scheme

SkyCity casino boss Nigel Morrison claims problem gambling is damaging to the casino and that “we are not in the interest of taking anyone’s rent money”.

So why does SkyCity run a problem gambling creation scheme called Premier Rewards?

Premier Rewards is basically a loyalty card. The more you gamble, the more points you get. You can redeem your points on free carparking at SkyCity, and in SkyCity’s restaurants and bars, staying at SkyCity’s hotel and, of course, on more gambling.

There are three categories of card: Ruby, Sapphire and, for the biggest gamblers, Gold. The more you gamble, the greater the range of things your Premier Rewards card will purchase as you move to a higher category of card.

The irony is that the technology used for Premier Rewards could be used to identify and bar problem gamblers. But that’s not what SkyCity are using it for. They’re using it to create more problem gamblers.